Ska, Rocksteady, Reggae and Soundsystem are Jamaica’s biggest cultural exports. Reggae Music and it’s sub musical genres Dancehall and Dub are ever finding new ground in Europe and other parts of the world. It is time to celebrate the rich narratives and larger that life characters that made this powerful music; names like Lee Stratch Pery, Bob Marley, Burning Spear, Trojan, Kilimanjaro, Studio One, Yellowman, Big Youth are not just important names but iconic brands recognized globally. Reggae is played in all corners of the world from South Africa to Japan from Rio to Berlin. This is the time to big Up all the pioneers that made this incredible music possible. This music has inspired millions and spawned many other popular global music such as Rap, Electronica Dubstep etc. The respect for Reggae is ever growing as a new generation embrace our culture and make it their own. What would be more fitting than to some day in the future see the construction of an iconic structure to celebrate the wonderful music in the land and city of it’s invention. Let us begin to dream big.